With the end of the year fast approaching, the time has come for us all to start reflecting on how the year has progressed so far and, naturally, to start planning ahead to get ready for the new year. Have you set yourself any professional new year’s resolutions? Is there an industry, job role or client you’d like to work with next year?

With new social media tools being launched regularly and existing platforms continuously being developed to compete, as a professional it is good to start with what we know and at least concentrate on maximising the world’s leading professional network, LinkedIn.

But ask yourself – is your LinkedIn ready for 2018?

LinkedIn is an invaluable tool that everyone can benefit from and with the right investment, your profile can help you to become more desirable, more relevant and much more switched on within your industry.

Here at Stuff, we are passing on 8 simple steps to ensure you make the most out of yours…

Optimise your profile

The first step is to make sure your profile is fully optimised. This includes:

  • Uploading a professional, recent profile picture.
  • Changing your cover photo to something that represents you as a professional.
  • Write a short and direct description about yourself.
  • Connect the dots of your experience and include as much bullet-pointed information about you and your roles as possible, including relevant keywords, services and companies/clients you’ve worked with.
  • Edit and simplify your public URL.
  • Open yourself up for conversation by offering complete contact information and make sure your profile is public.



Expand your network

Become known to companies, clients, suppliers and decision makers within your field. Share your URL link within your email footer and professional twitter bio. Connect with everyone in your company and your current/previous clients. If you meet someone new, follow up with a LinkedIn connection.

Skills and endorsements

Make sure to list all of your skills on LinkedIn and then start endorsing other people. Endorsing can be a two-way street – if you endorse people you’ve worked with, many are likely to endorse you back. If they don’t, you could always send them a polite message asking them to.


A very beneficial but overlooked feature is Recommendations. Ask a fellow employer or current/previous client to make a recommendation of their experience working with you. It will appear on your profile and acts as a true testament to your work/experience.LinkedInExpand your knowledge

It’s important to keep learning and finding out more about your industry, sector and location you work within. This is why you should:

  • Join groups that include industries you work in and location networking.
  • Follow influencers and leading business individuals that inspire you and engage with their content.
  • Regularly read and engage with articles shared by your connections.

Keep sharing

Our tips for sharing are:

  • Always share content that has been posted on your company’s page. Be an employee advocate!
  • Post relevant content to your network to encourage sharing of your LinkedIn posts, opening yourself up to 2nd and 3rd degree connections, a larger and previously unreached audience.
  • Uploading valuable content on LinkedIn positions you as an authority on your topic.
  • Publishing on LinkedIn provides more value to connections who view your profile.
  • Write an office or personal update via a simple post (try to include images or video).
  • If you’ve got more to share, write out an in-depth article on your professional opinion or views.

Connecting with new people

Now your profile and activity are looking great, start searching for new connections that you may have worked with, or would like to work with and introduce yourself. Always try to personalise your LinkedIn so if you’ve worked with a client already, it may be worth mentioning that in your connection message. Reach out to those viewing your profile or posts and find companies you’re passionate about.


Consistency is key, so keep your profile regularly updated with new skills acquired or clients worked with. Frequently post content that is relevant to your interests, industry and connections. Be consistent with engagement and share clients personal and company page updates. Try to keep your tone of voice, posting and engagement style consistent.

And lastly, get into a routine and keep going with it. It takes at least 20 posts a month to reach 60% of your LinkedIn network, so make sure you work on your profile for just fifteen minutes a day to reach LinkedIn greatness in the new year.


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