Stuff wins AB Vista the blue-chip animal feed company and delivers successful product launch in USA, , Asia, Brazil & Mexico with other regions still to come!
Working closely with AB Vista, Stuff developed the branding and international launch of a revolutionary new poultry feed ingredient called Quantum Blue.
The Blue Ball campaign was designed to create impact in all aspects of online and offline promotional channels – involving an array of through-the-line activities.
The launch at the International Poultry Expo in Atlanta, USA in January 2012 was a resounding success with the impact of the launch strategy and creative execution confirming the strength of the product proposition.
Richard Cooper Managing Director of AB Vista confirmed the success.
“The launch/IPE outcome was brilliant and beyond expectations: a simply fantastic team effort. I struggle to see how anyone in the poultry industry has not now heard of Quantum Blue.”
Below is an interview in Atlanta USA with Richard Cooper AB Vista Managing Director and Mike Bedford Research Director
We are incredibly proud of the success the campaign has brought and look forward to taking it through to other regions.