Originally known as Escape to St Ives, Cornish Escapes is a family run, holiday lettings agency with over 20 years’ experience within the Cornish tourism industry.

We started working with Escape to St Ives in 2020 and after a couple of years of growth, they decided to build on that success and expand beyond their home town into the rest of Cornwall.

This required both a tactical and visual brand overhaul, that would culminate in a new name, an updated brand structure and a new positioning to enable future growth.

The process included several stages of research and a number of strategic workshops, before we moved into planning and creative development, working closely with the client at all times.

The new name that was chosen, Cornish Escapes, builds on the original brand while also protecting its heritage. The strapline, Relax, it’s all taken care of, encompasses the brand’s new positioning and emphasis on customer service – just what you would expect from a family-run business.

At the heart of the new brand is a new website, which is supported by organic and paid for social media and digital marketing, alongside a ppc and seo campaign targeting both owners and holidaymakers. We’ve also designed and produced new brochures, created video content, and updated other branded merchandise, including their fleet of electric vehicles.

Services:

• Campaign planning
• Concept development
• Art direction
• Copywriting
• Video production
• Radio Advertising
• Press advertising
• Social media
• Programmatic display