Earlier this year Visit Bristol asked us to come up with a campaign to promote the city to visitors at Christmas.
Whatever we came up with had to appeal to a very wide audience and showcase all of the attractions and great things happening in the city over the festive period. They were also after something people could interact with and could be shared easily across social channels.
Defining what makes Bristol such a great city isn’t easy, so we wanted to create something that was typically Bristol and represented the vibrancy and uniqueness of the city.
Graffiti seemed an ideal choice as it is synonymous with Bristol and allowed us total creative freedom. But we didn’t want it to be too urban. We needed something that also represented the more glamorous side of the city. Something festive and sparkly!
Our solution was to recreate the Visit Bristol logo in shimmer discs, which we could sit on top of a mural. We chose local graffiti artists Cheo and Silent Hobo to paint the mural and tied it all together with the line – Make Your Christmas Sparkle.
As well as the mural itself we’ve produced, leaflets, bags, colouring pages and numerous online assets. It’s been a great project to work on and one we’re very proud of. We’re now looking forward to working on a summer version!