Bristol based Stuff Advertising has launched a new outdoor campaign for local fast food chain Miss Millie’s, including 48 sheets, 6 sheets and Kiosks. It will be the first time Miss Millie’s has ever advertised outdoors.
Stuff Advertising was appointed to handle all of the marketing communications for Miss Millie’s, following a competitive pitch earlier this year. As well as the outdoor campaign, the agency is also responsible for brand development, direct marketing and in-store POS.
The agency has given the brand a new look and feel by introducing Miss Millie as a character along with the strapline “Make It A Millie’s”. The campaign focuses on the quality of the product, the great value for money and the heritage of the brand.
The new campaign will be backed up with in-store posters, radio advertising and the launch of a brand new website.
Richard Spruce, Creative Director of Stuff, said: “We are absolutely delighted to be working with Miss Millie’s. It is a brand with real heritage and we will be helping them strengthen their market presence to become the number one choice for high quality fried chicken in this area.”
Miss Millie’s is a family business based in Bristol and has been serving freshly prepared chicken for over 35 years at their 10 branches across Bristol, Weston-Super-Mare and Cardiff. They enjoy a great relationship with the local community and each store ensures it puts ‘something back’ into the neighbourhood where it is located.
Kate Ostrowski, Marketing Director for Miss Millie’s, said: “We were really impressed with Stuff’s approach. They showed a real understanding of the market, a passion for the brand and some really strong creative ideas that we are all very excited about seeing come to life.”