Better by Bike.

Getting people on their bikes

The promotion of cycling is generally based around the practical benefits like health or cost savings but research showed that people were most interested in the sense of freedom cycling gave them. The initial campaign was promoted via OOH, door drops and regional press and was followed by an interactive campaign based around cyclist’s stories explaining why they found it “Better By Bike”

Better by Bike Campaign Variations - Stuff Advertising
Better by Bike I Bike It, I Like It - Stuff Advertising
Better by Bike Campaign MockUps - Stuff Advertising
Better by Bike Rollup Banners - Stuff Advertising
Better by Bike Free Advert - Stuff Advertising