Getting people on their bikes
We have been working with Better by Bike since 2011. Promoting the benefits of cycling through a number of campaigns.
First came an award-winning piece of work based on some extensive research carried out by UWE. Previously, most ads promoting cycling were based on practical benefits such as health or cost savings, but research showed that people were more interested in the sense of freedom cycling gave them.
We took that research and created some striking work that brought to life the emotions people felt when cycling. The campaign consisted of bus backs and sides, 6 sheet posters, direct mail and regional press ads.