Bristol City Council .

Making our city safer

It’s an inevitable truth that perhaps all of us need to slow down a bit when driving in populated areas. As well as the obvious safety aspect it also reduces emissions and congestion. Using a “nudge” behavioural strategy in our planning we created an outdoor campaign that prompted drivers to drive “ a little bit slower” and make things “a whole lot better”.

Bristol Council 20mph Campaign Bus - Stuff Advertising
Bristol Council 20mph Campaign Billboard - Stuff Advertising
Bristol Council 20mph Campaign Petrol - Stuff Advertising
Bristol Council 20mph Campaign Telephone - Stuff Advertising