Miss Millie’s.

Fast food requires fast thinking

We’ve been working with Miss Millie’s since 2012, during which time we’ve helped oversee various brand transformations and created numerous successful campaigns. Our original work delivered a complete brand overhaul, building on their heritage with an illustrated Miss Millie and a fresh approach to their marketing strategy, encompassing regular promotions, in-store POS and tactical media planning and buying.

 

Over the years we’ve produced all manner of marketing materials, from videos and radio commercials to stickers and vouchers. We’ve helped launch new products and services, including home delivery and an app.  We also manage all of their social media, which has delivered notable successes and increased customer engagement.

In 2020, the company was taken over, ushering in an exciting new era for Miss Millie’s and for us. A new brand was created, based around the line ‘Awesome chicken since 1988’ and the original Miss Millie icon. A new menu was introduced, the stores were all given a revamp and a brand new store was opened in Yate, the first new Miss Millie’s for 40 years!

Miss Millie’s is now expanding further afield and we’re helping them to grow the brand and ensure a whole range of new customers get to hear about their awesome chicken. The first store to open outside of the South West was Billericay in Essex. Our outdoor campaign and door drop ensured everyone knew that Miss Millie’s had arrived while our work in-store reinforced the brand experience.