We were appointed to deliver a domestic tourism campaign for the Discover England Connections Project, a partnership made up of ten English destination marketing organisations – Bath, Bristol, Cornwall, Devon, Essex, Gloucester, Hampshire, Hertfordshire and Kent.
Our brief was to create a strong creative concept to encourage UK tourists to visit destinations across the South West and South East following the Covid-19 pandemic. The campaign needed to promote the key themes of genealogy, ancestry, migration and World War II stories and appeal to two distinct audience groups .
We used a mix of typography and striking hero imagery to create a dynamic and recognisable campaign style, with the key message forming a connection between the locations and the headline.